More than 39 million American adults would go to the movies more often if Hollywood offered more feature-length films in 3D. A new nationwide survey by Opinion Dynamics Corporation (ODC) of 900 adults show that 12% of Americans - around 26 million adults - would go to the movies more often to see 3D movies. Another 6% - 13 million adults - would go more often depending on the types of films offered in 3D.
The movie industry is showing signs of wear; ticket sales have been diminishing. But players in the industry have been investing more heavily in 3D technology in film, and moviegoers are warming to the trend. Last year's The Polar Express (Warner Brothers) and this year's Chicken Little (Disney) were both received extraordinarily well by audiences. "A well-made 3D movie can provide an audience with an unparalleled cinematic experience," believes Richard Greif, project director at ODC.
Interesting findings include:
- 14% (or 30 million adults), would pay $2-3 more to see a feature length film in 3D, and another 6% (or 13 million adults), would also pay more depending on the films offered in 3D.
- Almost one-half (48%) of Americans have seen a 3D film (of any length), with 22% seeing it at a regular movie theater, 19% at an IMAX® theater and 7% at both types of theaters.
- If they were to see a 3D film, Americans are somewhat more likely to prefer 3D effects that appear to come out of the screen at them (37%) as they are to prefer 3D effects that give better depth to images on the screen (31%).
- More than one in four (28%) Americans go to the movies once a month or more; 29% go several times a year; 23% go once a year or less, and 20% do not go to the movies at all.
The future of 3D film definitely sounds exciting!